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DIGITAL CHOCOLATE AND EMI MUSIC CANADA TEAM TO CROSS-SELL MOBILE GAME AND MUSIC CONTENT
First Joint Offering Featuring Canadian award-winning, multi-platinum recording artist k-os
Digital Chocolate, Inc., a leading publisher of high-quality, original software for mobile phones, and EMI Music Canada are joining forces to deliver an innovative mobile entertainment experience that merges mobile music and gaming. The first joint offering – a mobile game called Club k-os – will incorporate EMI Music Canada recording artist k-os’ likeness and his hit single “Sunday Morning,” from his new album Atlantis - Hyms for Disco into a custom version of Digital Chocolate’s award-winning Nightclub Empire™ mobile game.
In Club k-os, music lovers and mobile gamers alike are challenged to build and run the hottest underground nightclubs to build their wealth and reputation by packing the house night after night! Players manage every aspect of the club including advertising, hiring bouncers and go-go dancers, upgrading lighting kits and sound systems, and choosing from among eight DJs, including k-os himself!
Club k-os and EMI Music Canada’s unique, tightly integrated partnership cross-sells content between mobile music and game consumers. There are a series of physical and digital marketing tie-ins that will allow consumers to purchase the game directly via short code. Digital Chocolate’s unique “Get More Games” feature, built into Club k-os, provides fans a direct link to their carrier’s music deck to download k-os specific ringtunes. Additionally, participating Operators will feature fully integrated websites that allow consumers to download the exclusive Club k-os game, ringtunes, wallpaper and more, all from the same destination. Digital Chocolate and EMI Music Canada believe that with appropriately tailored, integrated music and game offerings, carriers can better bridge the gap between their music and games decks.
“Digital Chocolate is an ideal partner for us to further break a hot artist like k-os internationally,” said Sean Hutchison of EMI Music Canada. “We looked for a partner who could engage k-os fans with a compelling, tailored game that would add value to his image. Digital Chocolate’s relationships with top Operators worldwide, allows us to get this game and music into the hands of consumers globally."
“While mobile gamers and music lovers often share common lifestyle interests, there have been very few mobile entertainment experiences that merge today’s hottest musical artists with the most popular mobile games,” said Trip Hawkins, founder and CEO of Digital Chocolate. “By partnering with EMI Music Canada and leveraging our own catalog of quality, original mobile content, we are able to deliver an innovative mobile experience that not only entertains, but also will help carriers increase their cross-selling capabilities.”
Club k-os is live on top carriers in Canada and will be available through US carriers by early 2007.
About Digital Chocolate
Digital Chocolate is a leading developer of original, high-quality games and applications for mobile phones. Based in San Mateo, California and founded in 2003 by software gaming pioneer, Trip Hawkins, Digital Chocolate offers some of the world’s most popular and top-rated games, already earning nine Game of the Year Awards and over 40 Editor’s Awards by top gaming press. In 2006, it was named Best Games Developer at the Mobile Entertainment Awards, decided by a voting panel of over 300 mobile company executives including leading Operators, OEMs, Publishers and Developers. It was also named a 2006 Fierce 15 emerging wireless company for its innovation around community, networked and social games with products like award-winning MLSN Sports Picks, and newly released AvaPeeps™: FlirtNation. Since its inception, Digital Chocolate has secured relationships with more than 200 carriers and partners, including Verizon Wireless, Sprint, Vodafone, T-Mobile, Cingular, Orange and 3 and its products are available in over 60 countries around the world. For more information, please visit www.digitalchocolate.com.
About EMI Music Canada
EMI Music Canada is a unit of EMI Group, the world's largest independent music company. EMI Music Canada was founded in 1949. The current roster features many important local and international artists, including some of the biggest names in the recorded music industry: The Beatles, Dierks Bentley, Beastie Boys, Sarah Brightman, Coldplay, Stompin' Tom Connors, Corinne Bailey Rae, Gorillaz, Iron Maiden, Janet Jackson, KT Tunstall, Norah Jones, k-os, Paul McCartney, Anne Murray, Nickelback, Joss Stone, 30 Seconds To Mars, Keith Urban and Robbie Williams. EMI Music Canada’s world-famous labels include Virgin, Capitol, Angel, Blue Note, Manhattan and Parlophone. EMI has artists in every leading music genre, including pop, rock, jazz, classical, Latin, Christian, country, rap/urban and dance. EMI Music Canada also boasts a strong Associated Labels division with labels such as: Aquarius Records, Arts & Crafts, Curb Records, Eagle Rock Entertainment, Marquis, Mute Records, Rykodisc, Sanctuary Records Group, Ultra Records, Upper Class Recordings and Warcon.
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