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EMI MUSIC CANADA GOES CARBON NEUTRAL AGAIN FOR JUNO AWARDS WEEKEND ACTIVITIES IN PARTNERSHIP WITH ZEROFOOTPRINT
GIBSON GUITAR TO BE SIGNED BY ARTISTS AND AUCTIONED OFF WITH PROCEEDS GOING TO MusiCan
Last year saw the beginning of a new era in the Canadian music industry as EMI Music Canada started a trend with their eco-friendly Juno weekend. This year EMI has partnered with Zerofootprint, an innovative Canadian not-for-profit organization, to again ensure that all things associated with EMI’s Juno Awards weekend travel and events will be balanced out or “offset.”
EMI Music Canada also started another positive tradition in 2007 by raising money for MusiCan at the EMI post-Juno Awards party. This year Gibson have kindly donated a guitar which will be signed by artists attending this year’s EMI post-Juno Awards gathering for MusiCan to auction off and raise funds with.
“It is very rewarding to once again be doing our part to give back to the environment with the help of Zerofootprint and to be supporting the exceptional work that MusiCan does,” comments Paul Shaver, VP of Marketing and Promotions for EMI Music Canada. “We have some great sponsors on board this year with Nike Canada, Virgin Mobile Canada and XM Canada™ who also feel very strongly about supporting these types of initiatives.”
“It’s important that we all take the time to understand and reduce our environmental impact,” comments Deborah Kaplan, the Executive Director of Zerofootprint. “We applaud EMI Music Canada for their environmental efforts because their actions will not only serve as an example to those in the music industry, but will help viewers at home consider the changes they can make to their lifestyle to help our environment.”
As a first step, Zerofootprint will measure the environmental impact of the EMI post-Juno Awards gathering and weekend, including the CO2 associated with all artist and staff travel, event-related shipping, waste, food, paper, and banners, as well as the electricity and heating used at the celebrations. These emissions will then be balanced out using ISO-certified forest restoration carbon offsets, a process that will help revitalize degraded ecosystems, combat climate change, and soak up the CO2 the event produced.
"We are deeply grateful for EMI Music Canada's continued support and delighted to have the continuation of this wonderful tradition of raising funds for music education at each year's Juno Awards weekend. How especially meaningful to have this opportunity to raise funds to keep music alive in schools as we celebrate Canada's incredible and diverse talent," stated Srinka Wallia, Executive Director, MusiCan.
Last year the response from artists to these unique initiatives was tremendous. With another outstanding line-up of EMI and associated labels nominees, performers and presenters this year including: Anne Murray, Serena Ryder, Feist, Sarah Brightman, Jesse Cook, Wintersleep, Pride Tiger and Jeremy Fisher the feedback should be equally significant.
EMI Music Canada is greatly appreciative of this year’s sponsors which are highlighted below and thrilled to have some wonderful new EMI Artist Gift Bag contributors (also outlined below).
About EMI Music Canada
EMI Music Canada is a unit of EMI Group, one of the world's largest independent music companies. EMI Music Canada was founded in 1949. The current roster of artists span all musical tastes and genres, including many important local and international artists. Artists include: Alpha Galates, Lily Allen, Corinne Bailey Rae, Dierks Bentley, Beastie Boys, The Beatles, Sarah Brightman, Coldplay, Stompin' Tom Connors, Daft Punk, Iron Maiden, Norah Jones, The Kooks, k-os, Lenny Kravitz, Anne Murray, Nickelback, Pride Tiger, Serena Ryder, Joss Stone, 30 Seconds To Mars, KT Tunstall, Kreesha Turner, Keith Urban and Robbie Williams. It also boasts a strong Associated Labels division with labels such as: Aquarius Records, Arts & Crafts, Curb Records, Marquis, Sanctuary Records Group, Sparks Music, Ultra Records, Upper Class Recordings and Warcon. www.emimusic.ca
About Zerofootprint
Recently nominated for a “Crunchie Award” as most likely to change the world and named “Toronto's Best Green Organization” by blogTO, Zerofootprint’s goal is to mobilize and empower large groups of individuals and organizations worldwide to reduce their collective carbon and ecological footprint. We do this by harnessing the power of social networking, the Internet and software. Zerofootprint targets large organizations such as collections of cities, multinational corporations, universities, schools and multinational communities, which may span many countries. We enable them with infrastructure that can measure, aggregate, track and manage their individual and combined footprint. With clients ranging from Air Canada to City of Toronto, City of Boulder, City of Seattle and University of Guelph, Zerofootprint is on a mission to empower you to create a sustainable world. www.zerofootprint.net
About MusiCan
MusiCan, the music education charity of the Canadian Academy of Recording Arts and Sciences (CARAS) is helping keep music alive in schools across Canada. MusiCan’s mission is to ensure that children in Canada have access to a comprehensive music program through their school. MusiCan includes Band Aid musical instrument grants, the MusiCan Teacher of the Year Award, Scholarships and other music education initiatives. MusiCan is supported by various initiatives such as the platinum selling Juno Award nominee compilation CD, annual contributions by CTVglobemedia, EMI Music Canada Inc., SONY BMG Music Canada Inc., Universal Music Canada and Warner Music Canada Ltd., as well as Songwriters’ Circle sponsored by CMPA and SOCAN, Juno Cup and individual and corporate contributions, including The Keg Spirit Foundation and Sirius Canada Inc. Since the Program’s establishment in 1997, over $2.3 million will have been donated impacting 164 post secondary music program graduates and 120,732 individual students, their schools and communities, from coast to coast. MusiCan has also honoured three extraordinary music teachers through the MusiCan Teacher of the Year Award.
EMI 2008 Post-Juno Awards Gathering Sponsors are:
About Nike Canada
NIKE, Inc. based in Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike Canada Ltd. was established in 1984 and is based in Thornhill, Ontario, with offices in Quebec and Vancouver.
About Virgin Mobile Canada
The Virgin Mobile group of companies has attracted more than 10 million customers worldwide. As the #1 mobile youth network, Virgin Mobile Canada’s mission is to connect, entertain, and reward like nobody else. Its simpler, better deals offer customers control, flexibility, and choice to design mobile packages that truly work for them. J.D. Power and Associates ranked Virgin Mobile highest in customer satisfaction with prepaid wireless service for three years in a row, 91% of customers would recommend Virgin Mobile to a friend, and a 2007 independent survey confirmed that Virgin Mobile has the happiest customers of any of the national cell phone companies in Canada. Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at http://www.virginmobile.ca or by calling 1-888-999-2321.
About XM Canada™ - About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada(TM). XM is Canada's premium digital audio entertainment and information company with the best signal coverage across the country. With 130 channels, XM Canada offers listeners the most unique Canadian and international programming including 100% commercial free music and exclusive satellite radio coverage of the NHL (TM), PGA TOUR(TM) and MLB (TM) as well as news, talk and comedy. Acura, Buick, Cadillac, Chevrolet, General Motors, GMC, Harley Davidson, Honda, Hummer, Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota, Saab, Saturn, Suzuki and Subaru will offer XM radios in more than 150 different vehicles for model year 2008. A free three-day trial of XM Radio Online is available at http://listen.xmradio.ca. Visit www.xmradio.ca for programming and subscription information. To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit our website at www.cdnsatrad.com.
EMI 2008 Artist Gift Bag Contributors are:
BuenoStyle
BuenoStyle designer Christi York has always been environmentally conscious, and the serial sustainable style creator has taken BuenoStyle from one-of-a-kind “rescued sweater” scarves to the now infamous “eat organic” cotton panties. The latest incarnation, vintage hand assembled jewelry, delivers individual style while keeping in mind with sustainable living and eco-consciousness. www.buenodesign.ca
Disegno Fine Jewellery
Quebec-based jewellery designer Pamela Coulston (Disegno Fine Jewellery) is a rising star in Canadian jewellery design. Specializing in solid 18k gold, Pamela has designed for the Canadian Governor General’s residence, the Museum of Civilization and numerous private clients. Pamela recently opened a new studio located in Ottawa and her latest collection of 18k gold and diamonds will be launched in Toronto later this spring. Disegno prefers Canadian conflict-free diamonds. www.disegnojewellery.ca
Goody Products®
Goody Products® has spent the last century delivering quality styling tools and fashionable hair accessories to women everywhere, so they can look and feel good about their hair without compromising style, quality, value or comfort. Inspired by the latest trends and innovative technologies, Goody brings revolutionary styling lines and accessory collections to their customers. www.goody.com
Heart ChocolateTM
Heart ChocolateTM with CM-XTM is the new, deliciously rich chocolate bar with no sugar added, zero trans fat and the revolutionary health benefits of CM-XTM. This natural combination of cinnamon and bitter melon extracts, which have been scientifically and clinically proven to lower blood sugar and lower cholesterol, along with the anti-oxidant properties of dark chocolate, make Heart ChocolateTM with CM-XTM the choice for health-conscious chocolate lovers. www.heartchocolate.ca
Nike Canada
NIKE, Inc. based in Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike Canada Ltd. was established in 1984 and is based in Thornhill, Ontario, with offices in Quebec and Vancouver.
Progress Luv2Pak International Ltd.
With 90 years as a leading packaging specialist, Progress Luv2Pak can say YES to virtually any packaging challenge. Our integrated services, ranging from creative design and development to manufacturing and logistics along with our unparallel selection of environmentally responsible packaging, enable us to expertly manage your project from concept to delivery – whether it is a single box or a complete coordinated program. www.progressluv2pak.com
The ProportionofBlu Denim
The ProportionofBlu is inspired by and based in the proportions of the Golden Ratio. Defined as 1:1.6180339…, the ratio is a naturally reoccurring sequence of measurements and patterns that continually presents itself not only in natural forms, but in music, art, and our DNA. Many feel the Golden Ratio is a universal law that permeates structures and forms that are perceived as naturally beautiful.
Vega Complete Whole Food Health Optimizer
An instant, one-stop meal made exclusively from plant-based whole foods, Vega is packed with protein, 100% RDI of vitamins & minerals, fibre, Omega 3 & 6 EFAs, antioxidants, probiotics and superfoods. Vega contains no animal products, dairy, gluten, soy, sugar, wheat, yeast, artificial sweeteners, GMO’s or pesticides. www.myvega.com
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